
Packaging & Labels
Packaging and labels are often the first physical touchpoint with a product. Design, material, size and the environment where they are used are all worth considering before production.
Tell us about the product, how the label or packaging will be used, and any design or specification material you already have.
Put product information in the right place
When size, content and use are considered together, packaging and labels can better support the product itself.
Planning packaging and labels
Different products have different priorities, so the best place to start is the real-world use case.
Product: Describe the product size, appearance and where the label or packaging will sit.
Information: Confirm brand elements, product name, explanatory copy and any required markings.
References: Existing samples, dielines or reference photos can be helpful during the conversation.
More specific use information helps shape a more useful discussion about the project.
